You’ve optimised your product listing pages and the keywords for the search engine to show your products to shoppers. You’ve set up your PPC ad campaigns, what else can you do to help promote your brand and its products on the Amazon platform? Let’s talk about setting up a storefront for your brand.
Amazon Prime Days is one of the most important annual sales events. This post aims to give an overview of what you should know, from the most basic to more expert-level strategies. The advice in this post is also relevant for other popular sales periods on the platform. Read our 3 part article series based…
We’ve learned about advertising campaigns on Amazon and how to use them as part of our long-game marketing strategy. Promotions allow us to advertise discounted products for a short period of time. How can we incorporate short-term promotions into our long-game marketing strategy?
We’ve learned about creating a shopper-centric experience on Amazon by optimising our product listing pages, titles and keywords. Now, how can we optimise our Amazon PPC advertising campaigns to bring the shoppers to us? It’s important to distinguish between the different advertising campaigns, their objectives, and methods for optimising efficiency.
Creating a shopper-centric experience on Amazon is the key to satisfied customers and successful conversions. As an Amazon merchant, it is crucial to understand how to attract and retain shoppers. How can we do this with optimised product listings and global content? In what way does a Storefront help our brand?
When harnessed correctly, Amazon is one of the most lucrative global eCommerce platforms for brands to expand their reach and increase their revenues. Deciding the best Amazon strategy for your business includes choosing between platforms, fulfilment types and supply chain management.
In the US, more than half of all product searches start on Amazon. However, getting your product to rank high on Amazon search results is not an easy task, especially if you are selling in different global markets. Learning about Amazon’s algorithm for Search Engine Optimisation (SEO) can help increase your product’s visibility.
Within marketing, SEO is the most frequently used tool to ensure the visibility needed to claim the top position for your business amongst competitors. We will explain the difference between paid and organic search, and we will look at SEO: what it is, how it works, and why it is beneficial to learn.