In our post about competitor analysis, we stressed the importance of product reviews on our product listings. They tell us what shoppers are looking for. In this post, we discuss how to work with product reviews—good and bad—to maximise brand success on Amazon.
In our previous post, we talked about ways to get into trouble with Amazon. Hint: it is easier than you think. If you do manage to get penalised by Amazon, however, it is possible to unsuspend your seller account. We outline some tips here to help you on your way back to selling on Amazon.
Sellers can and will get in trouble on Amazon if important issues are violated. Reinstating your seller account is a time-consuming and stressful process. It’s best to be proactive and prevent your account from being deactivated, suspended or, worst of all, banned. We outline some key issues that can easily be avoided.
You’ve optimised your product listing pages and the keywords for the search engine to show your products to shoppers. You’ve set up your PPC ad campaigns, what else can you do to help promote your brand and its products on the Amazon platform? Let’s talk about setting up a storefront for your brand.
When harnessed correctly, Amazon is one of the most lucrative global eCommerce platforms for brands to expand their reach and increase their revenues. Deciding the best Amazon strategy for your business includes choosing between platforms, fulfilment types and supply chain management.
In the US, more than half of all product searches start on Amazon. However, getting your product to rank high on Amazon search results is not an easy task, especially if you are selling in different global markets. Learning about Amazon’s algorithm for Search Engine Optimisation (SEO) can help increase your product’s visibility.