The Role of Amazon Product Reviews
In our post about competitor analysis, we stressed the importance of product reviews on our product listings. They tell us what shoppers are looking for. In this post, we discuss how to work with product reviews—good and bad—to maximise brand success on Amazon.
How to Unsuspend your Amazon Seller Account
In our previous post, we talked about ways to get into trouble with Amazon. Hint: it is easier than you think. If you do manage to get penalised by Amazon, however, it is possible to unsuspend your seller account. We outline some tips here to help you on your way back to selling on Amazon.
How to Get into Trouble with Amazon
Sellers can and will get in trouble on Amazon if important issues are violated. Reinstating your seller account is a time-consuming and stressful process. It’s best to be proactive and prevent your account from being deactivated, suspended or, worst of all, banned. We outline some key issues that can easily be avoided.
Competitor Analysis: Maximise your Product’s Success on Amazon
When introducing a product to a new Amazon marketplace, competitor analysis ensures its compatibility with the new marketplace. This compatibility includes both the marketing content and the branding of the company. This article discusses the different aspects of competitor analysis needed to successfully enter a product in a new Amazon marketplace.
Maximising Your Potential With Amazon Storefronts
You’ve optimised your product listing pages and the keywords for the search engine to show your products to shoppers. You’ve set up your PPC ad campaigns, what else can you do to help promote your brand and its products on the Amazon platform? Let’s talk about setting up a storefront for your brand.
Amazon Prime Days
Amazon Prime Days is one of the most important annual sales events. This post aims to give an overview of what you should know, from the most basic to more expert-level strategies. The advice in this post is also relevant for other popular sales periods on the platform. Read our 3 part article series based…
Using Amazon Promotions in a Long Term Marketing Strategy
We’ve learned about advertising campaigns on Amazon and how to use them as part of our long-game marketing strategy. Promotions allow us to advertise discounted products for a short period of time. How can we incorporate short-term promotions into our long-game marketing strategy?
Benefits of Selling on Amazon
Amazon is a unique eCommerce platform that provides significant support for sellers looking to start or expand their business online. This post explores how sellers can capitalise on these benefits to make the transition to their online business on Amazon a smoother one.
Navigating the Amazon PPC Advertising Journey
We’ve learned about creating a shopper-centric experience on Amazon by optimising our product listing pages, titles and keywords. Now, how can we optimise our Amazon PPC advertising campaigns to bring the shoppers to us? It’s important to distinguish between the different advertising campaigns, their objectives, and methods for optimising efficiency.
Creating a Shopper-Centric Experience on Amazon
Creating a shopper-centric experience on Amazon is the key to satisfied customers and successful conversions. As an Amazon merchant, it is crucial to understand how to attract and retain shoppers. How can we do this with optimised product listings and global content? In what way does a Storefront help our brand?
Selling on Amazon: Understanding Amazon Platforms
When harnessed correctly, Amazon is one of the most lucrative global eCommerce platforms for brands to expand their reach and increase their revenues. Deciding the best Amazon strategy for your business includes choosing between platforms, fulfilment types and supply chain management.
SEO on Amazon
In the US, more than half of all product searches start on Amazon. However, getting your product to rank high on Amazon search results is not an easy task, especially if you are selling in different global markets. Learning about Amazon’s algorithm for Search Engine Optimisation (SEO) can help increase your product’s visibility.
Improve Your Online Business With SEO
Within marketing, SEO is the most frequently used tool to ensure the visibility needed to claim the top position for your business amongst competitors. We will explain the difference between paid and organic search, and we will look at SEO: what it is, how it works, and why it is beneficial to learn.
Expanding to Amazon Europe Markets
Every brand and business thinking about selling their products on Amazon, one of the most dominant eCommerce platforms in the world, should ensure they have a strong marketing strategy. This is especially important when expanding to Amazon Europe markets due to local differences in language, culture and buyer behaviours.